Behind the Postcard

Hi Friends!

I'm Ashley, and I came to marketing the long way around — through the front of a tour group.

I've spent over two decades inside destination attractions. I’ve worked in the industry in every capacity you can imagine— trolleys, walking, museums, attractions; you name it— I’ve given the tour. I've guided tours, written the scripts, delivered the white-glove moments for VIP guests, and learned firsthand what turns a good visit into the story someone tells for years. Somewhere along the way I realized the operators I admired most had the same problem: incredible experiences, glowing reviews, and a social media presence that had quietly gone dark. Not for lack of caring — for lack of time.

So… that brings us here. I built Wish You Were Here to be the marketing team for tour and hospitality brands who are too busy running the experience to keep posting about it. I handle the strategy, the storytelling, the captions in your voice, and the showing-up-consistently part so your feed finally sounds as good as your tours actually are.

I've been on the tour so I know a thing or two about making people wish they were too.